Our Focus

Our Mission

We work collaboratively with the area’s unique business and cultural organisations to strengthen the district’s distinctive character and experience. With a balanced economy that includes reimagined retail, exciting hospitality and compelling cultural events, we deliver for our ever-evolving communities, and protect the area’s iconic status.

Our Pillars
Our Pillars

Business Recovery

The BID’s response will focus on two distinct but connected elements of local recovery. First, it will coordinate a district wide programme of activities to attract visitors back to the King’s Road.

Second, it will work with residents, local community groups and the Royal Borough of Kensington and Chelsea to ensure that the economic recovery benefits the wider local community, in terms of employment and training opportunities to build back a better, more sustainable district for all.

Related Projects

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Destination marketing

Destination marketing will ensure the King’s Road retains its reputation and remains synonymous with British style, culture and creativity. We will maintain strong footfall by promoting it as a major attraction for domestic and international tourists, as well as an exciting place to invest, live and work.

A new brand identity for the district is already in place with a unified story across channels that will raise awareness, build brand equity and drive repeat visits.

Related Projects

Quality environment

Quality streetscape is essential for the area to attract businesses, retain staff, appeal to residents and enhance the visitor experience. Well-managed streets will be an integral part of our commitment to delivering a world-class destination.

The BID will be the leading voice, proposing and promoting public realm, environmental and transport management projects delivered in partnership with the Council, Transport for London and private companies.

Business support & insight

The BID takes an area-wide approach to measures that help business development and growth. These will be regularly reviewed and developed over time in response to the evolving needs of the retail and leisure sector, initially we are including an insights programme to monitor absolute and relative performance and inform business planning.

The insight programme will include:

Collaboration & Partnership

One of the key roles of the BID will be to act as a catalyst to encourage public and private sector partners. We will support and invest in projects that will enhance the district and help deliver plans for the future. We will collaborate with businesses, the Royal Borough of Kensington and Chelsea, the Mayor and Transport for London. All the while keeping in mind residents’ interests and those of other nearby institutions and organisations.

Key Partners