King’s Road Partnership is delighted to launch a new grant for Chelsea in Bloom 2025. In 2024, Chelsea in Bloom welcomed over 1.4m visitors, an increase on 2023 of +8%. A standout fixture during RHS Chelsea Flower Show, we are launching a grant to help more businesses be able to take part on this showstopper and commercially successful event for the district.

About Chelsea in Bloom

Cadogan is delighted to confirm the theme for this year’s Chelsea in Bloom is ‘Flowers in Fashion’. Chelsea has been at the heart of so many fashion movements, from elegant milliners to the birthplace of the punk era, and today, is one of the world’s most celebrated fashion destinations – you might like to be inspired by our neighbourhood, your heritage, current collections, or muses.

As with last year, Chelsea in Bloom will run for the full week to allow for the full weekend and greater enjoyment from the public, from Monday 19^th to Sunday 25^th May.

Cadogan appreciate there may be a concern around keeping displays fresh and protected but to reassure you, they will be maintaining the increased security measures throughout the week (these will be neighbourhood-wide but will not be able to cover each individual display).

In the meantime, if you’d like to relive the atmosphere and impact of last year’s event for inspiration, a short film can be enjoyed here.

The Grant

We are delighted to provide two grants worth £2,500 (inclusive of VAT) for two individual independently owned businesses.

Each grant can go towards playing the nominated florist to create the winning display designs. We can provide recommendations as required.

The total sum of the grant must be used only to produce the floral display, and receipts may be required upon completion of the display for accounting purposes.

Application Deadline

The deadline for grant application submissions is Friday 28^th February.

The two winning businesses will be contacted no later than Wednesday 6^th March, and the business must notify Cadogan of their intent to participate by Friday 7^th March by contacting Sophia – sophia.hamilton-jones@cadogan.co.uk and complete the form enclosed here.

Eligibility Criteria

• Applications will only be accepted from BID levy payers or voluntary members who are independently owned. If you are unsure of your BID member status, please email Alasdair. 
• Applications must keep to embracing this year’s theme ‘Flowers in Fashion’ and must only feature fresh flowers and greenery.
• Applications must include as much detail as possible on how you would approach embracing this year’s theme in a floral display to activate your business. For example:
  • Overall effect: Visual impact and attention to detail
  • Creativity in design and technical floristry skill
  • Plant choice
  • Sustainability
  • Recycling
  • Sound
  • Scent
  • Interactive
  • Instagrammable
  • Footfall driver / point of attraction
  • Brand connection to this year’s theme
• Applications must include designs, even if these are draft e.g. sketches, drawings, digital mock-ups.
• Please make clear in your application if your businesses hasn’t taken part in Chelsea in Bloom previously, owing to the cost of participating.
• All applications must adhere to Chelsea in Bloom competition rules which can be found here.

How to Apply

• Applications must provide the following information and send to Katie no later than Friday 28^th February
  • Business name
  • Key contact
  • Phone
  • Email
  • Why you should win the grant
  • Drawings/images of the proposed display
  • Story behind the design, and why this supports your application

Got a question? 

Please get in touch with Katie

Good luck!