The King’s Road’s prestige, heritage and global reputation continue to attract businesses to the area. More than just a postcode, it gives businesses a place within one of London’s most iconic destinations, with a unique appeal to local visitors and international audiences alike. It is why names such as Peter Jones, Bluebird and Auerbach & Steele have remained here for decades.
Shaping an exceptional destination demands strong collaboration with the Royal Borough of Kensington and Chelsea and leading property owners including Cadogan, Martin’s Properties, Sloane Stanley, Crosstree and HALJ Group. Together, we are raising the bar for the King’s Road — protecting its unique character and securing its legacy for generations to come.
Five years of enriching the King’s Road
- Co-created the King’s Road Action Plan, adopted by the Royal Borough of Kensington and Chelsea
- Deep cleaned and maintained the district, with nightly cleaning programmes, quarterly deep cleans and free graffiti removal
- Funded several Chelsea in Bloom installations at Royal Avenue and Dovehouse Green in 2023
- Attracted the Kids Go Wild public art trail to the King’s Road, featuring nine astonishing bronze sculptures created by British and Australian artists, Gillie and Marc
- Supported the Christmas Light Switch On event with Cadogan (2021–2023) and now fund the Christmas Lights Scheme for the entire King’s Road
- Created a global spotlight for the King’s Coronation through a co-funded street party with Cadogan
- Launched the first King’s Road Halloween Dog Parade, a new annual fixture for the district
What our members and partners say
“The King’s Road Action Plan embodies partnership and collaboration that creates a shared vision for longer term improvements to the district. The King’s Road Partnership is a force for positive change by bringing together all the key stakeholders on the King’s Road including property owners, business, resident group and Royal Borough of Kensington and Chelsea Council. With the support and direction from the King’s Road Partnership, the King’s Road continues to be an exemplar of vibrancy, diversity and continues to be a key attraction for residents and visitors alike as a thriving, iconic destination.” Richard Bourne, CEO, Martin’s Properties
“The King’s Road Partnership makes a tangible difference to our business. Their responsiveness to ad hoc cleaning requests helps us maintain a clean and attractive outdoor dining space, while their regular district-wide deep cleans contribute to a consistently high-quality visitor experience across King’s Road. Their proactive approach and ongoing support provide real added value for businesses like ours and help strengthen the appeal of the area as a whole.” Agathe Site, Store Manager, Joe & The Juice
What we deliver today
- Nightly cleaning programmes, quarterly deep cleaning of the entire district and free graffiti removal
- Rapid-response cleansing with the Royal Borough of Kensington and Chelsea, plus discounted waste services that cut clutter, traffic and emissions
- Funding of the Christmas Lights Scheme for the entire King’s Road
- Funding and delivery of the Chelsea in Bloom Grant scheme for independent businesse
What a YES vote unlocks for 2026–2031
- Implement the King’s Road Action Plan — a coherent, integrated programme of projects ensuring the area continues to thrive as an economically and culturally vibrant place, aligned with the Council’s Amazing Places programme and showcasing Chelsea’s rich heritage, uniqueness and culture
- Improve the pedestrian experience, working with the Royal Borough of Kensington and Chelsea and property owners to maintain, improve and remove street furniture and improve traffic junctions
- Spearhead an innovative and flexible wayfinding strategy with ‘evergreen’ attributes and the ability to promote upcoming events, strengthening the area’s place identity
- Launch a Street Manager by the end of 2026, delivering daily patrols, faster response for businesses experiencing criminal activity and anti-social behaviour, and proactive resolution of waste and streetscape issues
- Continue funding the Christmas Lights Scheme with a refreshed look and the Chelsea in Bloom Grant enabling independent businesses to take part
- Curate placemaking projects and activations that create a focal point for the King’s Road, and explore partnerships with neighbouring festivals such as the Chelsea History Festival and Chelsea Arts Festival
- Retain the standards of excellence in waste management, with street cleansing and discounted waste collection that improves air quality by consolidating collections and reducing vehicular congestion
What a NO vote would mean
If the King’s Road Partnership is not successful in the ballot, all current activities and services will cease from 30th September 2026, and the district will lose £5m of investment over the five-year period. There is no other organisation to deliver these services on your behalf. That means:
- No area management. The district will only receive the baseline services delivered by the Royal Borough of Kensington and Chelsea — a significant and noticeable decline in standards.
- No Christmas lights. The only Christmas lights scheme in the district’s history will cease to animate the area, impacting footfall and the overall enlivenment of the district during a crucial trading period.
Use your vote
Ballot papers will be issued on August 27, 2026. Completed postal votes must be returned by 5pm on September 24, 2026.
This vital support will only continue if businesses vote YES to the King’s Road Partnership continuing for the next five years.
Read the full Business Plan.
